Thursday, August 12, 2010

"Kick-Ass" DVD Debuts @ Number 1

Lionsgate reports that the Toronto/UK-lensed feature "Kick-Ass" has debuted at number one on DVD sales charts. The Blu-ray combo pack of the film (three discs- including Blu-ray, DVD and digital copy), also debuted at number one.

In addition, the release came out of its first weekend as the top movie download on the iTunes store, Zune and Sony/Playstation and achieved the biggest digital week performance ever by a Lionsgate title.

"Kick-Ass", which grossed nearly $50 million in North America and $100 million worldwide during its theatrical run, also achieved the highest box office-to-DVD conversion rate for all major DVD releases this quarter, helping Lionsgate to maintain industry leadership in box office-to-DVD conversion.

"'Kick-Ass' is truly one of the most unique, entertaining, and action-packed movies of the year," said Ron Schwartz, Lionsgate General Manager and Executive Vice President. "With its strong word-of-mouth, we felt confident that it would have a powerful home entertainment debut and are particularly pleased with the success of the Blu-ray combo pack, which accounted for 42% of week one sell-through revenue."

Co-written and directed by Matthew Vaughn, "Kick-Ass" stars Aaron Johnson ("Nowhere Boy"), Christopher Mintz-Plasse ("Superbad") and Mark Strong ("Sherlock Holmes"), along with Chloe Grace Moretz ("Let Me In") and Nicolas Cage ("National Treasure").

Based on the comic book series written by Mark Millar and John S. Romita Jr., the story follows 'Dave Lizewski' (Johnson), an ordinary teenager who goes unnoticed in high school until he dons a mask to become 'Kick-Ass', a costumed, vigilante crime fighter. Bruised and beaten and without any real super powers, he is saved by a father-daughter duo, 'Big Daddy' and 'Hit-Girl', who have been fighting their own battle against a vicious crime figure.After a firestorm of publicity, Kick-Ass becomes the target of the crime lord.

Meanwhile, the new "Hit-Girl" 12-inch action figure will be released September 2010, based on the 11-year old costumed vigilante character, starring in "Kick-Ass", the movie.

"...She may be cute, but she's got a filthy mouth! 'Hit-Girl', a.k.a. 'Mindy McCready' is an 11-year-old, pigtail-wearing waif with the fighting skills of a ninja. And the little superhero has proven that she has some real kick-ass skills! This highly detailed Hit Girl Action Figure stands approximately 12-inches tall, features multiple points of articulation, and includes her signature plaid cloth skirt, purple wig, and cape. Armed with a pair of butterfly knives and her double Gitano-bladed Mindy Stick, Hit-Girl is ready for action!

Click the images to enlarge and Sneak Peek "Kick-Ass"...