To keep bringing in audiences, IMAX plans to sign more deals with studios for IMAX preview screenings and cameras. The cameras make it possible to expand the sequences to fill an entire IMAX screen.
"The Amazing Spider-Man", "The Hobbit: An Unexpected Journey" and "The Dark Knight Rises", will all be released in the IMAX format in 2012.
In a deal with Eastman Kodak Co., laser projection technology will allow IMAX to install digital projectors at its biggest screens and at domed screens "...to show films with more light and more colors..."
Strong results for "Transformers: Dark of the Moon" and "Harry Potter and the Deathly Hallows: Part 2", enabled third-quarter box office receipts to rise 53 percent to $149 million in 2011.