
Hosted by CBC's George "The Hour" Stroumboulopoulos, the ceremony will award one filmmaker $100,000, as determined by an attending panel including actress Jaime "Sin City" King, platinum-selling singer/songwriter K-OS, Laurie May, Co-President, Maple Pictures, NBA MVP Steve Nash (video link) and Tim Barnes, LG Electronics Canada.

"This borderless FilmFest is the perfect complement to the borderless LG HDTVs recently showcased at the Consumer Electronics Show in Las Vegas..."
The event will also feature $10,000 prizes awarded to winners in each of four FilmFest categories (Animation, Sports, Fashion/Music, Narrative) and a live musical performance.
The LG Life's Good FilmFest, started August 2009, inviting filmmakers worldwide to submit 'inspiring' HD short films, no longer than five minutes in length, expressing "...a positive, uplifting message that conveyed the notion that 'Life's Good'..."