Imax: A Premium Price For A Premium Experience...
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"It seems that consumers are willing to pay a premium price for a premium experience, even in this environment," said Richard Gelfond chief executive of Toronto-based Imax Corp.
"I would be surprised to see the economic factors affect our box office unless (the environment) materially worsens..."
"It seems that consumers are willing to pay a premium price for a premium experience, even in this environment," said Richard Gelfond chief executive of Toronto-based Imax Corp.
"I would be surprised to see the economic factors affect our box office unless (the environment) materially worsens..."