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Showing posts from January 8, 2010

Toronto Turns Up The Heat For "The Real Housewives"

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The "SLICE" network offered some 'heat' to chilly downtown Toronto January 8 with two bikini-clad 'housewives' and their pool boy lounging @ the concourse level of First Canadian Place, handing out 'Fuzzy Peach' candies to pedestrians on their lunch break. The stunt launches the Canadian premiere of Season 2 of "The Real Housewives of Atlanta" and Season 5 of "The Real Housewives of Orange County", airing exclusively in Canada on SLICE. "'The Real Housewives' franchise is extremely popular on SLICE and we wanted to raise awareness of the new seasons of 'Atlanta' and 'Orange County' in a playful, memorable way," said Solange Bernard, Director, Marketing Strategy, Lifestyle Channels, Canwest Broadcasting. "The Real Housewives of Atlanta" premiers Saturday at 8pm ET/10pm PT and "The Real Housewives of Orange County", premiers Saturday at 9pm ET/11pm PT....

Toronto's IMAX Looks Into New 3D Digital Camera

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Toronto-based IMAX , the 'giant-screen' pioneer, has revealed plans to build a new 3D digital camera, prepping for a 2011 rollout, following news that IMAX will partner with Discovery Communications and Sony Corp. to launch a cable TV network dedicated to 3D content. "Given the significant amount of 3D content being developed over the past 12-18 months, requests from filmmakers for an Imax 3D digital camera, consumer appetite for the Imax experience and this week's joint venture announcement for the 3D television network, we believe the timing of this initiative could not be better," said Greg Foster, chairman, president IMAX filmed entertainment. Since the 1980s, Imax has developed a series of analog 3D cameras that use two lenses to record images simultaneously on two film strips. The film is later projected in stereo on IMAX screens as part of the company's proprietary 3D system. IMAX said a new digital 3D camera will provide premium content for its theatre