With a portion of the proceeds from the evening donated to Toronto's non-profit 'Arts for Children and Youth', the venue was packed with hundreds of beautiful people, entertainers, Sceneopolis signature cocktails from Absolut Vodka mixed by the Martini Club, chilled jumbo shrimps and hot hors d'oeuvres.
"We see our peers out in droves for splashy, free cultural festivals, so we know there's a general interest," said Sceneopolis co-founder, CEO, Mladen Svigir.
"But we see them far less often at the opera or live theatre, where we've realized there's a perception of the arts and culture scene as being stuffy and unaffordable."
Sceneopolis has partnered with the city’s arts, culture organizations and restaurants, offering exclusive discounts up to 40% off tickets, backstage tours, cocktails with the cast, and director Q&A 'talk-backs'. For $45 for one-year, subscribers receive the newsletter 'Eye on the Scene', offering 3-5 sceneopolis 'experiences', opportunities to purchase discounted show tickets, restaurant reservations and a spot at Sceneopolis' exclusive pre- and post-show events.
"'Sceneopolis' is driving sustainability for the arts and culture sector," said Svigir, "by engaging a new audience", partnering with over thirty of Toronto's arts, culture and entertainment organizations, including Mirvish Productions, the ROM, DanCap, Soulpepper, Cirque du Soleil and Tarragon Theatre.