Cineplex Galaxy CEO Ellis Jacob reports that the 'growing popularity' of 3D movies has driven demand for more 'immersive' experiences at the company's chain of theatres.In response, Canada's largest movie exhibitor is launching the "Ultra AVX audio-visual experience," with digital projectors, giant screens and high-tech sound systems.
The first expansion will start in Toronto, Calgary and British Columbia, with a goal of making 30 per cent of Cineplex screens capable of showing 3D movies by the end of 2010...
